Retail · Omnichannel content
Omnichannel editorial content for retail
Campaign pages assembled from reusable components and dynamic zones, delivered to web, app and in-store screens from a single published source.
Situation
Campaign content is authored per channel, so the same message is rebuilt several times and goes live at different moments.
Approach
Editors compose pages from components and dynamic zones. Layout and view definitions describe responsive presentation declaratively, and each channel renders the same published payload through the delivery API.
What the platform changes
- One authoring surface for every channel
- Reusable components instead of per-channel page builds
- Scheduled releases with preview before publication
Audience: Marketing and e-commerce teamscomponentsdynamic-zonelayout